Purists will tell you there’s a right way to drink whisky. Smokehead says you should enjoy it however you damn well please.
For this social-led campaign, we asked Master Glassblower, Elliot Walker, to craft a whisky glass that broke all the rules.
My role: Copy (and oohing & aahing at Elliot's mad skills).
The execution
We started with some candid teaser content across Smokehead's social channels.
Then, we asked fans to vote for their favourite glass design.
The winning 'Smoke Mask' glass was then made into a limited edition collection that folk could win or buy.
