There's an old saying that if it's not broken, you might still want to consider upgrading it to something more reliable.
Okay, maybe there isn't. But there should be. Especially if you live in a rural part of the UK that has access to GoFibre's snazzy new full fibre broadband.
This was a fun, jargon-free concept that ran across OOH, print and social media. It encouraged thousands of new sign-ups and was even followed by a summer campaign.
My role: Concept and copy
