The Scottish Government made bus travel free for everyone under the age of 22. First Bus wanted to turn the scheme into a chance to connect with this younger generation. A generation that craved new experiences and valued authenticity.
Fusing nostalgia with Scotland's growing grime scene, we created a social-first campaign empowering our audience to Plan, Tap, and Ride their way to freedom.
My role:
Script development, casting & costume support, social copy & the BTS video down below.
Pull back the pink, sparkly curtain and take a look behind the scenes.
Different project, same client.
This is a mini social campaign helping Glaswegians pick the best First Bus ticket for their plans.
